Journey | Purely Elizabeth

Impact

Our journey
to thrive

The scale of food production is enormous, but it is also our greatest opportunity to make a positive impact on the health of the planet and individuals through responsible sourcing and agricultural practices. We know it won’t happen overnight, but we’re committed to this journey and its role in helping you thrive.

our 3 pillars of action

Responsible Sourcing

We’re committed to sourcing a diversified mix of plant-based ingredients to maximize the nutrient density in our products and supporting farmers in adopting regenerative agriculture practices.

Business as a force for good

Every year we strive to continually improve our B Corp initiatives and better understand how our company’s operations and business model impact our workers, community, environment, customers, and governance.

Empowering communities

Our mission is to create a space where we can empower our community, employees, and partners to thrive on their wellness journey.

Pillar 1

Responsible sourcing

We intentionally select each ingredient in our foods for their nutritional value while also supporting our partner farmers in nurturing the ecosystem of their farms to produce healthier crops.

initiatives

Regenerative impact program
In 2023, we announced our partnership with Mad Agriculture for our first Regenerative Impact Program. This program will showcase a full system approach that views the entire farm operation as an ecosystem. Our hope is this will provide a model to the food industry looking to source for a more regenerative supply chain. Over the next three years, we will focus on the following work together:
- Supporting partner farmers in the implementation of regenerative practices and conversion, starting with 500 acres of farmland in 2023 with opportunity for that number to grow.
- Buying 100% of the regenerative organic oat crops grown from their partner farmers to incorporate into their supply chain.
- Sponsoring scientific research and testing to measure the impact of regenerative farming on soil health, water conversation, biodiversity and nutrient density.
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Intentional Ingredients
Through our investment in regenerative agriculture, our goal is to source ⅓ of our ingredients from regenerative agricultural practices by the end of 2026. Here’s where we are at today:
- 86% of ingredient poundage is Certified Organic
- 25% of ingredients are using regenerative practices
- 150K lbs of coconut oil by weight are Regenerative Organic Certified

Our ingredients

100% of our oats we source are USDA Certified Organic. We have built partnerships directly with suppliers and growers to ensure highest quality organic, gluten-free oats for our products.

Organic Oats

Made from freshly harvested coconuts, virgin coconut oil is known to metabolize differently than other edible oils, allowing it to break down in the liver as a potential energy source.

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Coconut oil

Organic coconut sugar uses substantially less water than cane sugar production.

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coconut sugar

Sorghum farming practices implement no tilling, which allows complex root systems to aid in carbon sequestration. This sustainable grain captures significantly more carbon than most grass-based food crops.

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Sorghum

Organic hemp supports regenerative and sustainable farming through carbon sequestering by absorbing CO2 with every hemp grown.

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Hemp

Pillar 2

Business as a force for good

B Corp Certified businesses are mission driven companies that balance purpose and profit. We’re committed to using our profits and growth to positively impact communities, employees and the planet.

initiatives

Bcorp Planet

Since 2015, Purely Elizabeth has been a B Corp certified business. We have set a goal of increasing the percentage of material, by volume, that comes from recycled materials, reused components, and/or certified sustainably sourced materials up to 74% by 2026.
CHECK OUT SCORE HERE
Planet FWD
In 2024, Purely Elizabeth is proud to be working with Planet FWD, the leading decarbonization platform for food and beverage companies, to measure our carbon footprint. We will be gathering the following results, which will allow us to develop a plan to reduce and offset our carbon impact.
- Scope 1,2, 3 greenhouse gas (GHG) inventory
- Hotspot Analysis
- Standards-compliant results
Big trees

Big Tree Farms is the world’s largest and most sustainable coconut supply chain committed to positively impacting farmer communities and increasing inclusiveness of the coconut sugar industry.
As part of El Nina, most of Indonesia experienced significant drought in Q4 ‘23. The impact on supply has been immense with some farmers having daily production columns reduced by over 50%. In response, we have embarked on a project with Big Tree Farms to support water access for drought prone production areas. Through this project, we are working to identify high risk supply areas in order to provide improved water access via a combination of deep wells, improved piping systems as well as water holding tanks.

Pillar 3

Empowering Communities

As part of our journey to help our community and employees thrive on their wellness journey, we’ve prioritized education and giving back. Currently Purely Elizabeth supports our employees with wellness and education benefits, paid volunteer time off, and company-wide give-back activities. But our work does not stop there.

initiatives

Rodale

Rodale Institute is a 501(c)(3) nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training and education. Through our donation, we are able to sponsor two students to complete their Farmer Training Program where they are able to confront one of the world’s greatest challenges: creating a resilient global food system that improves human health and the environment.
Whole Kids

As part of the Whole Foods Foundation, Whole Planet is dedicated to supporting and uplifting smallholder farms with tools and training, economic opportunities, food security, and clean energy and water. As a part of their Building A Sustainable Future initiative, Purely Elizabeth will be able to directly support providing microcredit lending to smallholder farmers who live abroad by donating a portion of our granola and cereal sales to this fund.
Growing Gardens

Growing Gardens is leading local efforts to educate and provide the Boulder and Longmont communities with organic farming practices and produce, including distributing thousands of pounds of produce, as well as plant starts and seeds, to low income community members to impart greater food security and hunger relief in the community. Our team has been fortunate enough to volunteer with them in the past, but have elevated our support of this local grassroots organization by becoming a proud sponsor of the work they do for our local community.
Women Owned Business

As a women owned business, we strive to foster partnerships with women owned suppliers and advise other female founders. The WBENC Certification is important to Purely Elizabeth as it represents our dedication to the growth and success of women-owned businesses.