Since childhood, I was naturally a healthy eater, yet had one major downfall...

...homemade baked goods. I never drank soda, ate chocolate or liked salty chips, but homemade baked goods were a different story. Moist, sweet and baked with love, these treats nourished my senses.

Fast forward to 2007, when I pursued a new career as holistic nutrition counselor at the Institute of Integrative Nutrition. There I learned about the connections between what you eat and how you feel; how sugar, wheat and dairy (the key ingredients to my favorite treats) can negatively impact health. I also realized those ingredients played a role in my own digestive problems I had experienced throughout my life.

I could no longer enjoy my childhood favorites with the same enthusiasm. Instead, I wanted to create a solution that both my clients and I could enjoy. Afterall, so many of the gluten free and vegan products on the market were overly processed and didn't taste good. So, my mission, to recreate the most delicious baked goods using the highest-quality natural and organic ingredients, loaded with health benefits and free of the bad stuff. Just pure and honest. As I explain to clients, friends and family, eating healthy shouldn't be a sacrifice. It should be a joy!

 

In September 2009, I launched purely elizabeth, a line of all-natural and organic foods using nutritious alternative grains and superfood seeds, free of sugar, dairy, wheat and gluten.

I hope you enjoy,


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